Nextron had considerable bandwidth and infrastructure supporting its core business, and decided to expand its datacenter to support the hosting of third party web sites. So we came up with the brand and business Developer Community, abbreviated as Dev-Com. I directed the design of the logo shown here, the artist was a guy on my team named Greg Betz. The idea was that our service was a solid stable foundation for the awesome and engaging web sites that developers were building for their clients. It’s a little rough around the edges because this is a late but not final version.