Holly Barr Direct Mail Pieces

holly-postcard-templateFirst things first, I designed a shell/template that we could use to give pieces a consistent look over time. We decided to include a paragraph about her so every piece introduced her to the reader in case it’s their first time seeing any of her materials. The back included her contact information in the form of a return address, along with blank spaces for mailing requisites such as address and indicia.

Then whenever she wanted to do a campaign, I just developed copy around the idea, added some visuals, and dropped it in. I set things up with a print-and-fulfillment shop that I know in such a way that he could print them and get them out the door within days of me providing artwork.


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