Logo for Holly Barr, Realtor

When she started her real estate business in 2002, Holly was apprehensive about incorporating holly leaves into her logo. She was afraid it would seem “christmasy” all year ’round. I made the case that she frequently introduced herself as “Holly…you know, like Christmas” so it was pretty unavoidable. Furthermore, I believed that the simple mark of green holly leaves with red berries would be attractive, distinctive, and easy to apply to all of her materials and signage. She agreed, and today her logo is recognized throughought Willow Glen and the South Bay.